Crave Kitchens Mission

To offer an elevated online food experience for consumers and more sustainable operating model for restaurants.

Crave Kitchens Vision

Endless Possibilities - elevate convenience and taste by eliminating compromise and providing ultimate choice.

Crave Kitchens Values

Culture is the bridge between strategy and execution.

  • Unwavering Belief: we live the courage of our convictions.

  • Lasting Relationships: built with integrality, honesty, and transparency.

  • Insatiable Curiosity: we unlock potential and solve root cause.

  • Relentless Tenacity: we never leave an unresolved condition.

Our Team

  • Bruce Shroder

    Bruce Schroder, Co-Founder & CEO

    Food industry veteran and disruptor

    • Deployed over 2,000 restaurant outlets, including Taco Bell, Peet’s, Moe’s Southwest Grill, and Reef.
    • Pioneer in co-branding, non-traditional licensing, omni-channel, off-premise, and ghost kitchens.
    • President of Reef Kitchens, Moe’s Southwest Grill, and Jamba Juice. Executive for PepsiCo and Starbucks.

  • Ira High

    Ira High, VP of Operations and Development

    Scaling expansion and ensuring operations excellence

    • Permitted and opened over 100 ghost kitchens across 20+ US and international markets.
    • Led recruiting, training, and expansion for Reef, Vision Source, Pei Wei, and Hooters of America.

  • Mark Bibby

    Mark Bibby, Culinary

    Ensuring our food lives up to our name

    • Created over 30 virtual brands across multiple cuisines.
    • Deployed 20+ commissary kitchens.
    • Executive Chef for Reef, Ruby Tuesday, and Smokey Bones. Owner/Operator of two Gavino’s.